NFL Commissioner Roger Goodell said long before the outcome of the negotiations the league saw a streaming partner as the future of "Sunday Ticket," which has only been offered through satellite-TV operator DirecTV since 1994.Īlthough YouTube is streaming only, it offers a package that keeps the TV bundle alive – by paying similar rates as typical distributors, which has in turn caused a spike in the price of subscriptions. While deals with traditional operators are wildly lucrative for the NFL, the league has been open about wanting more streaming partners. We actually think this is a model where this will result in a real benefit with existing partners." "YouTube in many ways is a very unique and interesting platform," Dhruv Prasad, the NFL's senior vice president of media strategy and strategic investments, said on a call with media this week, "because we have chosen a partner that actually supports, in many ways, our existing distribution with Sunday afternoon and night, and Monday night. Last year, collectively, the four agreed to pay more than $100 billion over the course of 11-year-long packages to air NFL games.įor networks like NBC, CBS and ESPN, they are simultaneously airing NFL games on their fledgling streaming platforms for the audience that has turned away from the pay-TV bundle.Īll of those games are available through Google's YouTube TV package, with the exception of "Thursday Night Football," which now streams exclusively on Amazon Prime. Comcast 's NBC is the home of "Sunday Night Football," and Disney, which owns ESPN and ABC, holds the rights to "Monday Night Football."Įach has paid hefty sums for those rights. Paramount 's CBS and Fox broadcast weekly Sunday afternoon games. The NFL makes large sums for the airing of live games.įor this reason, executives at longstanding broadcast and pay-TV networks, who declined to to be named because they weren't permitted to talk publicly, found the deal with YouTube a favorable outcome over Apple or Amazon getting the package. Sports networks, and those that offer live games, attract some of the highest fees from pay-TV operators, and they score some of the highest ratings. Sports, and particularly the NFL, have long been considered the glue holding the traditional TV bundle together. Fellow tech giants Apple and Amazon don't provide a similar bundle offering with broadcast or pay-TV networks, such as ESPN and NFL Network. Google's YouTube TV bundle includes broadcast stations like CBS, Fox and NBC. It'll also give them access to nearly all NFL games in one place. While pricing hasn't been determined, consumers will likely get more bang for their buck by subscribing to YouTubeTV and adding on "Sunday Ticket," which shows out-of-market NFL games on Sunday afternoons. YouTube is paying about $2 billion annually for residential rights over the next seven years, CNBC reported. The process concluded this week after months of negotiations with potential winners like Apple, Amazon and Disney, which operates ESPN streaming service ESPN+. Personal Loans for 670 Credit Score or Lowerīeginning next season, "Sunday Ticket" will be offered in two ways through YouTube: either as an add-on to its YouTube TV service, a digital TV bundle that mirrors the traditional pay-TV package, or a la carte through YouTube's Primetime Channels. Personal Loans for 580 Credit Score or Lower The Sunday Ticket package has been the NFL's only set of media rights that has yet to be renewed through 2030.Best Debt Consolidation Loans for Bad Credit Goodell said earlier that the league aimed to announce a rights deal with Sunday Ticket by the end of the fall. The NFL has been seeking a buyer for Sunday Ticket willing to pay between $2 billion and $3 billion. DirecTV has been paying $1.5 billion annually since 2015. Terms of the deal were still being ironed out Tuesday, the people said. ![]() An NFL spokesperson declined to comment, and Google didn't respond to requests for comment. The Wall Street Journal reported on the status of the Sunday Ticket talks earlier. NFL Commissioner Roger Goodell previously said while the NFL was packaging the minority stake with Sunday Ticket, it could decide to sell each property separately. ![]() The sources asked not to be named because discussions are ongoing. The deal, however, will not include a stake in NFL Media, which includes the linear cable channels NFL Network and RedZone, which the league has been shopping alongside the Sunday Ticket rights, one of the people said. Personal Loans for 670 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
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